43k Followers and 3x Revenue in 6 Months
EcoBloom came to us with a great product and zero social presence. Six months later, their Instagram was at 42,000 engaged followers, their content was converting at 4.2%, and monthly revenue had tripled.
The Challenge
EcoBloom had built a genuinely excellent product range — sustainable homewares with real craftsmanship behind them. But their social media was an afterthought. Inconsistent posting, no visual identity, engagement in the low single digits. They had an audience waiting for them; they just hadn’t found the right way to reach them.
The core problem wasn’t effort — the team was posting regularly. It was strategy. No content pillars, no community engagement system, and creative that didn’t reflect the quality of the product.
Our Solution
We audited six months of content and identified three clear gaps: product storytelling, behind-the-scenes trust content, and community-first engagement. We rebuilt their content strategy around five pillars and introduced a posting rhythm of 14 pieces per week across feed, Stories, and Reels.
- Developed a full visual identity system for social
- Launched a UGC repurposing program to multiply reach
- Built a comment-and-DM engagement protocol to train the algorithm
- Introduced monthly product drops with coordinated content campaigns
The Results
Within six months, EcoBloom’s Instagram grew from 3,200 to 42,000 followers — organic, not paid. Content engagement rate climbed from 0.8% to 4.2%, well above the industry average of 1.9%. Most importantly, social became a genuine revenue channel.
Monthly revenue tripled over the six-month period, with 34% of all website sessions originating from Instagram. The product launch model we built is now a repeatable playbook they run every quarter.
We'd tried doing social in-house and it just never clicked. Nextra came in, figured out what we were missing, and built something that actually works. The numbers speak for themselves.