Cut Ad Spend by 38% While Doubling Lead Volume
FitCore were burning budget on broad campaigns with no targeting strategy. We rebuilt their Google and Meta stack from scratch — tighter audiences, better creative, sharper copy.
The Challenge
FitCore were spending ,000 a month on Google and Meta ads with a cost per lead that had climbed to . Their campaigns were broad, their creative was stale, and their landing pages hadn't been touched in two years. ROAS was 1.4x — barely above break-even.
The main issue was a lack of audience segmentation. They were running the same message to cold audiences, warm retargeting pools, and existing customers simultaneously — and paying for the privilege.
Our Solution
We paused all active campaigns and started from scratch with a full audit of their pixel data, audience pools, and historical conversion patterns. From there, we rebuilt the entire paid media architecture.
- Rebuilt campaign structure with full-funnel segmentation (cold, warm, hot)
- Developed 24 new ad creatives across static, video, and carousel formats
- Rewrote all ad copy to address specific objections at each funnel stage
- Rebuilt two landing pages optimised for conversion
- Introduced weekly creative testing cycles
The Results
Within 60 days of relaunching, FitCore's cost per lead dropped from to — a 41% reduction. Total ad spend came down by 38% while lead volume doubled. ROAS climbed from 1.4x to 3.8x.
The creative testing system we built is now a core part of their monthly workflow, with winning ads identified and scaled within two weeks of launch.
Our previous agency just kept asking for more budget. Nextra actually looked at where we were wasting money and fixed it. We're getting twice the leads for less than we were spending before.