Nextra Marketing Ltd. is committed to protecting your personal data. This policy explains what we collect, why, and how you can exercise your rights under the UK GDPR and the Data Protection Act 2018.
01Who we are
Nextra Marketing Ltd. ("Nextra", "we", "us") is the data controller for personal information collected through this website and our services.
02Data we collect
We collect personal data in the following ways:
| Category | Examples | Source |
|---|---|---|
| Contact details | Full name, email address, phone number | Contact & enquiry forms |
| Business information | Company name, industry, budget range | Strategy call forms |
| Usage data | Pages visited, time on site, browser, device type, IP address | Cookies & analytics (Google Analytics) |
| Communications | Email correspondence, call notes | Direct contact with us |
| Marketing preferences | Opt-in status, email open/click data | Email marketing platform |
We do not intentionally collect data from individuals under 16 years of age. If you believe a child has provided us with personal data, please contact us immediately.
03How we use your data
- To respond to enquiries and book strategy calls
- To deliver and manage our marketing services to clients
- To send you relevant content, offers, and updates (where you have opted in)
- To improve our website, services, and user experience
- To comply with legal obligations and protect our legitimate business interests
- To run targeted advertising campaigns (where consent has been given)
04Legal basis for processing
We rely on the following lawful bases under UK GDPR Article 6:
Marketing emails, cookies, retargeting ads. You may withdraw consent at any time.
Processing necessary to perform services under a client agreement.
Analytics, fraud prevention, and improving our services — where these interests are not overridden by your rights.
Compliance with tax, accounting, and regulatory requirements.
06Retention periods
| Data type | Retention period |
|---|---|
| Enquiry / lead forms | 2 years from last contact |
| Client records & contracts | 7 years (legal requirement) |
| Marketing email opt-ins | Until unsubscribed + 1 year |
| Website analytics | 26 months (Google Analytics default) |
| Cookie consent records | 1 year |
07Your rights
Under UK GDPR you have the following rights. To exercise any of them, email us at hello@nextramarketing.com. We will respond within 30 days.
Request a copy of the personal data we hold about you.
Ask us to correct inaccurate or incomplete data.
Request deletion of your data where there is no compelling reason for continued processing.
Ask us to pause processing while a dispute is resolved.
Receive your data in a structured, machine-readable format.
Object to processing based on legitimate interests or direct marketing.
If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.
09Security
We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, or destruction. These include:
- SSL/TLS encryption for all data in transit
- Access controls limiting who can view personal data
- Regular software and security updates
- Secure, reputable hosting infrastructure
No method of transmission over the internet is 100% secure. If you suspect a data breach, please contact us immediately at hello@nextramarketing.com.
10Changes to this policy
We may update this policy from time to time to reflect changes in our practices or legal requirements. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.
11Contact us
For any questions or requests regarding this policy or your personal data: